Is diversity part of your brand?
Today’s workforce and marketplace is a dynamic mix of different cultures, ages, races, values and lifestyles. Statistics and labor force reports prove that talent pool is shrinking. Emerging market realities and these visible demographic differences, create new ways of making business. Accessibility to information results in more educated customers and clients. However, statistics and labor census reports prove that talent pool is shrinking. How […]
The Power Of Personal Branding For Career Success
How do you bring real value to your organization? How do you bring real value to the people you deal with over the course of your career? In today’s business world, successful professionals tap the power of personal branding to strengthen their career trajectory. A successful career is fundamentally about relationships with colleagues, employees, bosses and clients, and your personal […]
This is the second part of our two-series of blogs on the multigenerational workforce. We defined who they were and what they were known for. We will now provide advice on how to manage them and make sure you maintain a healthy working environment. Now What? Generally speaking, leaders and employees must communicate in the way each person prefers. Bringing employees […]
A CULTURE CANNOT BE BOUGHT AT IKEA
Organizations that are able to attract and retain top talent have a competitive advantage. How can a small business compete with a large organization? Small businesses don’t have the same huge budgets, organizational structure or marketing budget. However, their people have the same emotional intelligence as those working for large organizations. Capitalize on Emotional Intelligence “The thing that motivated the […]
How To Market Yourself Like Nike
I was giving a conference on How to Develop Your Personal Brand to newcomers from the Philippines. The question period was focusing on my comparison of a personal brand to a product. Many felt uncomfortable with the idea. Bea, an attendee’s comment to me was: ‘Aline, I am a person not a product. I am not for sale’. Are You […]
A Brand Is Only The Tip Of The Iceberg In Finding Your Dream Job
The process of developing your personal brand is a responsibility. It’s like signing a contract with you. I am not exaggerating! In fact, a personal brand is one piece amongst others that defines you and helps you find your dream job. Let me share with you Marcus’ story. Marcus was a Civil engineer for 12 years in New Zealand before […]
Stand out from others. Get a job quickly.
Many people looking for a job fail to have a brand. They fail to take full advantage of what an effective brand can do to a successful job search. This is even more challenging for an immigrant in Canada. Where to start? What to say? Who to use it with? How to use it? When to use it? A brand […]
Brand your resume. Get noticed. Get hired.
Today’s resume establishes a brand relevant to targeted employers. The branding expressed in your resume should capture your career identity, authenticity, passion and image. With objective statements currently unpopular with hiring decision-makers, job-seekers are turning to branding techniques, especially branding statements or value proposition, to choose those candidates they wish to interview. The distinctive appearance of your resume, should be […]
Speaking to the media is an art you need to master. It’s part of your brand.
The media is no longer defined by what we hear on TV or read in the papers or magazines for that matter. The media is also Social Media. Twitter is now the number one feed of information. The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers’ victory in the 2010 NBA Finals […]
The power of twitter on your brand.
On his first day back to parliament, on January 28, Prime Minister Stephen Harper shared every moment of his day on twitter. This made the headlines. It felt different to follow the Prime Minister in his intimacy. Is he rebranding his image? It certainly got the attention of many people. Why should you use twitter? And why is this site […]
Create your passion. Increase your visibility.
Do you know you can create your passion? Start with developing your mission statement. A mission statement is your ‘raison d’être’. It is a promise you make to yourself no matter what. A good mission statement has a boomerang effect and should last 50 years. It does not include your services or products. It could however include your industry. A […]
Obama and Romney have one thing in common. They have a personal brand. Not only does a personal brand impact on how we choose politicians, it also impact on your ability of get hired. The psychology of branding is to get people buy from you without having you selling to them. The power of a personal brand gets the employer to see […]
