Create your passion. Increase your visibility.

Blog located in Branding, Working in Canada posted on November 14, 2012

Do you know you can create your passion?

Start with developing your mission statement. A mission statement is your ‘raison d’être’. It is a promise you make to yourself no matter what.

A good mission statement has a boomerang effect and should last 50 years. It does not include your services or products. It could however include your industry. A mission statement is comprised by 2 elements:

1) The core ideology
2) The B.H.A.G. effect

Remember: passion is contagious.

People remember you when you speak with your heart. People remember you when you talk about your passion without inhibition.

Once you create your passion and you articulate it with a strong mission statement, you will connect with people on a different platform. You will be remembered for what you do and what you represent.

Your passion will get you to the next level in your career.

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