Dress-up Your Brand like You Own It

Blog located in Branding, Career Coaching posted on May 21, 2015

Employers are in the driver’s seat in this super competitive market.  They have many of you to choose from.  So how do YOU get to be hired? How do YOU show up as the solution to the employer’s problems?

Have a Brand Proposition

A brand proposition is an offer that motivates your audiences to take action. Simply put, it’s about convincing the employer you are the only solution to their problems.

  • What problems you have solved?
  • What are the pains did YOU successfully eliminate while on the job?

Home in on Your Value

Employers need to hear about the value you provide.  They usually look at 2 things: how you saved the company money,  and how you made the company money.

Put it All Together

  • What’s in it for the employer?
  • How will you leverage your go-to potential?
  • What is your game plan for the organization?

 

When you are selling the “you,” you sell your strengths, accomplishments and expertise. You sell the bright side of “you.” Think about this: once a Nike running shoe leaves the production line and gets in the retail stores, the customer sees and feels the best of the running shoe. Initial design trials or production trials are not shared with the consumer. Once the running shoe is ready for sale, it’s at its perfect phase. The phase that will make you buy it.

 

When you’re selling yourself as a product, you show up as the perfect candidate to the employer. You show up as a commodity the employer would want to buy in order to be successful.

 

Get the employer to touch and feel what you are all about. Sell your features and get the employer to buy them!

Small Business Owners must also be HR Experts! 
No one said managing people was easy.  Staffing costs are increasing monthly.  Mis-steps are painful, damaging to your reputation, and can very expensive! 

Get on the road to developing your Small Business HR Expertise today.   
Schedule a complimentary consultation with Aline Ayoub.

Take control of your workplace productivity and culture. Secure the path for healthy profits and growth. 
I want to schedule a consultation with Aline!
We will be in touch within 24 hours. 
close-link
SIGN ME UP!
Multi-generational

No HR Dept?
No Problem!

Sign up for tips on handling today's trickiest HR issues! 

close-link
Subscribe
I WISH TO TAKE A FREE ASSESSMENT

Do you qualify for a complementary online HR Assessment? 

Enter your first name and email for a complementary HR assessment.
close-link
SUBSCRIBE

Solve your recruitment issues, finally! Stop wasting money on bad hires. 

Enter your details to receive further information on how you can receive your Recruitment Fix It Plan for Small Business.
close-link
SIGN UP

Register for Aline Ayoub's
Bill 148 HR Boot Camp.

Select your date and enter your details to register. We will email you further information on the webinar.  
close-link
SIGN UP

Register for Aline Ayoub's
Bill 148 HR Boot Camp.

Select your date and enter your details to register. We will email you further information on the webinar.  
close-link
SIGN UP

Don't let Bill 148 create risks to your growth and profitability!

Aline Ayoub provides complimentary professional assessments. If you need an action plan, she will work with you to get that in place quickly and affordably.
close-link
I NEED AN ACTION PLAN!

Take Control of your Business Culture

Don't let a bad case of company culture malaise eat away at your workplace morale and profits. 

Develop a Workplace Culture Action Plan quickly and affordably with Aline Ayoub’s guidance.
close-link

NO HR DEPT?
NO PROBLEM!


 

Sign up for tips on handling
today's trickiest HR issues!

 
We respect your privacy :
SIGN ME UP
close-link