Branding

The Power Of Personal Branding For Career Success

HR Solutions posted on October 8, 2015

How do you bring real value to your organization? How do you bring real value to the people you deal with over the course of your career? A successful career is fundamentally about relationships with colleagues, employees, bosses and clients, and your personal brand is nothing more or less than being recognized for the values you bring to those relationships. […]

Webinar: Market Yourself Like Nike Sept. 8 2014

posted on September 8, 2015

“I’m a person not a​ product. I’m not for sale” said a client of mine. You are a person. You’re you. But the other side is true too. You’re also a product. ​Learning objectives: How to develop a selling mindset. What would Nike do? Be perfect for the company you are applying for. How do you build up to that? […]

Dress-up Your Brand like You Own It

HR Solutions posted on May 21, 2015

Employers are in the driver’s seat in this super competitive market.  They have many of you to choose from.  So how do YOU get to be hired? How do YOU show up as the solution to the employer’s problems? Have a Brand Proposition A brand proposition is an offer that motivates your audiences to take action. Simply put, it’s about […]

Workshop: How To Develop a Personal Brand? (Mar. 25, 2015)

posted on March 25, 2015

Have you ever thought of a cover letter as the precursor to a candidate acing or dying on the interview? I call this the Canary in the Coal Mine Syndrome. This is where in the old way of mining, the air quality in the mine was determined by whether the very sensitive canaries kept in the mine would die from […]

Workshop: How To Develop a Personal Brand? (Jan. 29, 2015)

posted on January 29, 2015

Have you ever thought of a cover letter as the precursor to a candidate acing or dying on the interview? I call this the Canary in the Coal Mine Syndrome. This is where in the old way of mining, the air quality in the mine was determined by whether the very sensitive canaries kept in the mine would die from […]

You Are Not My Boss!

Branding, Coaching & Mentoring, Culture, Leadership posted on December 22, 2014

This is the second part of our two-series of blogs on the multigenerational workforce. We defined who they were and what they were known for. We will now provide advice on how to manage them and make sure you maintain a healthy working environment. Now What? Generally speaking, leaders and employees must communicate in the way each person prefers. Bringing employees […]

A CULTURE CANNOT BE BOUGHT AT IKEA

Branding, Culture posted on November 26, 2014

Organizations that are able to attract and retain top talent have a competitive advantage.  How can a small business compete with a large organization? Small businesses don’t have the same huge budgets, organizational structure or marketing budget. However, their people have the same emotional intelligence as those working for large organizations. Capitalize on Emotional Intelligence “The thing that motivated the […]

Healthy Life Path TV Episode 24

HR Solutions posted on

Healthy Life Path’s Chyrell Samson interviews Aline Ayoub of Ayoub HR on the importance of branding for your career. Be sure to sign up for the workshop, “How To Develop Your Career Brand”: Location: Toronto Friday Nov 23-Saturday Nov 24, 2012. Day 1 (Nov 23): Developing your Brand Day 2 (Nov 24): Packaging your Brand If you register prior to […]

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