Power of Ayoub HR

Who We Are

Aline Ayoub | President & CEO

Aline AyoubEmail: aline@ayoubhr.com

Prior to founding Aline Ayoub HR Consulting, Aline spent more than 30 years in the conduct of Human Resources for Hudson’s Bay Company, Loblaw’s and Sears Canada.

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Aline Ayoub is a graduate from Université De Montréal with a BA in Political Sciences and a Certificate in Public Relations. She was trained in the Dale Carnegie coaching method and was presented with the highest award of achievement. She was awarded the media award from the Leadership Action Centre. Aline is a certified Myers-Briggs Type 1 and 2  and member at the Human Resources Associations Professional (HRPA). Aline sits on the advisory board of the Canadian Association of Marketing professionals (CAMP).

Aline Ayoub is the President and founder of Aline Ayoub HR Consulting. She was recognized by David Christopherson, MP for her contribution to the integration of francophone immigrants to the market place. Aline completed Myers-Briggs Type Instrument certification. A psychometric tool to helping individuals understanding their personality traits. The foundation of Aline`s career coaching practice. Aline is career coach at Noomii.

Aline is an avid blogger and author of The 10 Essentials Steps To Former Executive Immigrants Getting Their Dream Job. Aline was also featured in the Canadian Immigration Magazine.

Aline helps small businesses reduce their time in hiring the right person, each time. She has helped thousands of business owners save huge bucks by providing them with a set of tools easy to implement, that has helped small business owners select the right people, place them in the right roles at the right time, and manage them to their full potential.

Aline is passionate about coaching and has helped thousands of executives to overcome any of their career challenges.  She is know for her unique personalized approach and her passion to help grow people`s career.

Aline developed the curriculum for the HR Management Certificate for Small Business and delivered the program through HRPA.


hrpa logo The Human Resources Professionals Association (HRPA)
Mississauga-Board-Of-Trade Member of Mississauga Board of Trade.
Toronto Region Board of Trade We Belong logo Toronto Region Board of Trade
Myers-Briggs certified Certified Myers-Briggs
Profiles International Logo Strategic Business Partner with Profiles International 
CAMP logo Canadian Association of Marketing Professionals

Advisory Board Member

Paul W. Pittman | International Partner

Paul Pittman
Email: paul@ayoubhr.com

Paul is Managing Director of The Human Well; a collaborative HR practice since 2003 assisting organizations interact with their employees.

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Paul has 25 plus years international experience including heading the Canadian human capital consulting practice for Andersen and global roles at Alcan, Japan Tobacco International, AngloGold Ashanti, Massey Ferguson and Laidlaw.

He has worked with the Boards of Canada’s largest Corporations on mergers and acquisitions, executive compensation and transition, global reward systems, cultural change, global pension and employee benefit structures and mobile talent strategies.

He led the HR team in the acquisition of RJR/Nabisco by Japan Tobacco in 55 countries, Novelis IPO in 16 countries and integration of Pechiney into Alcan around the world. A former member of the Conference Board of Canada’s HR Executive Council he writes for publications and speaks at conferences around the world. He is a former President of the Oakville Club and member of several NFP boards.

Lambert Boenders, B.A, J.D. | Lawyer

Lambert BoendersEmail: lambert@employment-lawyers.ca

Lambert Boenders is an employment and human rights lawyer at Zubas + Associates in downtown Toronto. He brings over 25 years of senior management experience in retail and insurance operations, returning to law in 2009.

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Lambert’s practical, hands-on management experience, combined with his legal training , assist in resolving matters between employers and employees. Lambert is fluent in French and Dutch and has a good working knowledge of Spanish and German.

Lambert has a B.A. (Hons) from the University of Toronto and received his Juris Doctor from Osgoode Hall Law School in 1994.

Jennifer Ferron, CCP | Senior Specialist Compensation and Total Rewards

Jennifer Ferron
Email: jennifer@ayoubhr.com

Prior to launching JF HR Solutions, Jennifer’s career has included various roles in human resources, compensation and total rewards management.

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She has supported corporate headquarters to field offices, performing both generalist and compensation / total rewards specialist functions.

Jennifer masters and maneuvers the ever-evolving legislative and workforce landscape and breaks it down for others to clearly understand, while explaining the impact that business decisions can have across the organization. She is also known for her strong analytical capability and keen attention to detail.

Jennifer is a Certified Compensation Professional (CCP), and holds an Honours Bachelor of Commerce degree in Human Resource Management from Laurentian University.Fluently bilingual, she offers services in both English and French.

Most of her expertise was honed through the challenging corporate realities of restructuring and acquisition growth, in both Canada and the U.S. Throughout her career, Jennifer has had the opportunity to adapt her expertise to add value in an eclectic group of business sectors, from the public service, to facility management, to luxury retail to energy services.

Today, she is happy to continue expanding her horizons, supporting clients across a broad range of industries, from retail, to professional services, to non-profits, and beyond.

Andrew Dickson, Payroll Specialist for Small Business

Andrew DicksonEmail: andrew@ayoubhr.com

Andrew Dickson is a small business consultant at Payworks Inc. He works exclusively with small business helping them streamline their Payroll and Workforce Management process.

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Andrew provides clients with industry leading service and Payroll solutions. Clients come from a wide range of industries and sectors including manufacturing, retail and Food and beverage to name a few.

Some of Payworks past accomplishments include:

  • Gold Standard Winner of Canada’s Best Managed Companies program 2015 (Canada)
  • United Way of Winnipeg Campaign Chair Award 2011, 2013-2015 (Manitoba)
  • Winner of Canada’s Best Managed Companies program 2012-2014 (Canada)
  • Deloitte Technology Fast 500 2011 (North America)
  • Deloitte Technology Fast 50 2009 & 2010 (Canada)
  • Best Small & Medium Employers 2009 (Canada)

Ben Scipione, CHSC, CHSO, RPT | Director, Health and Safety

Ben ScipioneEmail: ben@ayoubhr.com

Prior to founding Paramount Safety Consulting Inc., Ben’s safety career stems back to when he received the Instructor scholarship from LIUNA local 837 along with the Workers Health and Safety Center, after obtaining many certifications in the Health and Safety industry.

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Ben is an expert in hazard Identification, Health and Safety program implementation, and certification training. He is a leader in assisting organizations with improving their safety culture.

Ben started his career in construction. Ben was successful in managing a workplace of 1400 workers in one of Canada’s leading manufacturing industries, as well as becoming the training coordinator for one of Ontario’s largest mechanical firms. During both contracts, Ben was responsible for the health and Safety program.

He is an accredited training provider for the Canadian Red Cross and The Technical Standards Safety Authority (TSSA) CH-02. Ben is proud to achieve the Certified Health and Safety Consultant (CHSC) accreditation from the Canadian Society of Safety Engineers (CSSE), as well as being recognized by the Ministry Of Labour. Ben is an accredited Construction Health and Safety Officer (CHSO) as well as a Registered Professional Trainer (RPT).

Rod Craig, CPA CA | Financial Coach

Rod CraigEmail: rod@ayoubhr.com

Rod is a “Virtual CFO”, providing part time Controller and Chief Financial Officer services to small businesses across the GTA.

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He is also the Founder and President of Fun with Forecasts – a business that prepares cash flow forecasts and business plans to support finance applications, etc. Rod has over 20 years’ experience providing financial coaching services, and everything else you would expect from a Chartered Accountant including strategic planning, the preparation of financial statements, improvement of accounting systems and procedures plus finance team recruitment and management.

He has been a Partner in Burrow & Crowe, Chartered Accountants, was Financial Controller for Storage King Europe Ltd. (reporting to Private Equity Directors in London, England) and his more recent experience includes being Controller for Oceanic Consulting Corporation and CFO for Bluedrop Performance Learning Inc. (TSX-V:BPL).

Rod can be hired to speak on topics including Financial Forecasting, Business Planning, Business Incorporation, and Excel for Business Managers.

His experience covers many industries and sectors, including IT, retail, property management and not-for-profits – specializing in small and medium sized organizations. He is Treasurer for the Rotary Club of Oakville.

Rod is a Chartered Accountant (CPA CA) and holds an Honors Bachelor of Arts in Accounting & Finance from Liverpool John Moores University, England.