Is diversity part of your brand?

Blog located in Branding, Culture, Hiring & Employment posted on January 20, 2013

Today’s workforce and marketplace is a dynamic mix of different cultures, ages, races, values and lifestyles. Statistics and labor force reports prove that talent pool is shrinking. Emerging market realities and these visible demographic differences, create new ways of making business. Accessibility to information results in more educated customers and clients. However, statistics and labor census reports prove that talent pool is shrinking.

How can this happen?

It makes good business sense to increase creativity and innovation through diversity. Diversity offers the potential of accessing to a changed market place. It facilitates recruitment and increases retention of top talent. It helps organizations to leverage their human resources in order to outperform competitors.

Globalization of markets is the lever to increase capabilities and potential of human resources who have different experiences and backgrounds. It positions organizations to become more receptive to different ideas and increases their competitive advantage.

Your employment brand is the perfect place to call attention to your policies and efforts towards inclusion.

Diversity and employment branding should work hand-in-hand.

Aligning the CEO, senior management and the talent acquisition team behind living and breathing diversity in the workplace is how you will be successful at it. The more your brand accommodates inclusion into its core, the more authentic and appealing it will be to candidates, the more you will build a talented pool of employees and be successful with making sure the right people are in the right jobs.

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