How Do You Rank For Profile Views on LinkedIn Among Your Connections?

Blog located in Career Coaching posted on July 30, 2015

Did you know that LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries? You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. Did you also know that 7 million LinkedIn users are Canadians?

Do you have a profile on LinkedIn?

Having a profile on LinkedIn is one of those “non-negotiables.” Clearly, it’s a MUST, whether you’re unemployed or looking for a better job. A 2015 study on Canadian Social Media usage statistics indicates that Facebook is still the top social network in Canada, followed by LinkedIn. Here is how the two networks compare:


  • 30% of respondents use LinkedIn.
  • Canadians visit LinkedIn about twice per week.
  • LinkedIn is most popular with middle-aged Canadians (GenX, 45-54 years of age).
  • 46% of those earning $100K-$250K use LinkedIn.
  • 36% of parents with children under 18 are on LinkedIn.
  • 39% of British Columbians use this social media network.
  • 48% of those holding a post graduate degree prefer LinkedIn.



  • 59% of survey respondents use Facebook.
  • Canadians visit Facebook about nine times each week.
  • This network is popular with 75% of Canadian youth.
  • 75% of those earning $80K-$100K use Facebook.
  • 70% of Mothers of children under 18 are on Facebook.
  • 65% of Quebec residents and 65% of Francophones use the social media network.
  • 68% of college graduates prefer Facebook.


How Can LinkedIn Help You Find A Job?

  1. Write a punchy headline (just below your name).
  2. Write a crisp detailed summary of your career. Aim for 100-300 words and try to tell a compelling story.
  3. Write all the significant jobs that built your career in the experience section.
  4. List your skills and get endorsements. Endorse people in your network and they will reciprocate.
  5. Get at least four recommendations. The benefit of those is that they show up on your page as well as on the page of those who wrote them. So double exposure for you!
  6. Customize your URL. Your URL is the address of your LinkedIn page on the Web. Customizing it will drive it toward the top of a Google search on your name.
  7. Connections are the backbone of your LinkedIn profile, and what gives you the strength to network. Get as connected with as many people as you possibly can. Connecting with them will connect you with their connections. You will grow your network exponentially.
  8. Personalize your connection requests: instead of “I’d like to add you to my professional network on LinkedIn,” write a personal message.
  9. Follow your target companies. Comment on their posts and/or write your own posts.

Use LinkedIn as an active participant. Be on it. Schedule a few hours a day and make sure you get noticed.


Small Business Owners must also be HR Experts! 
No one said managing people was easy.  Staffing costs are increasing monthly.  Mis-steps are painful, damaging to your reputation, and can very expensive! 

Get on the road to developing your Small Business HR Expertise today.   
Schedule a complimentary consultation with Aline Ayoub.

Take control of your workplace productivity and culture. Secure the path for healthy profits and growth. 
I want to schedule a consultation with Aline!
We will be in touch within 24 hours. 

Improve your HR knowledge with
Exclusive curated content
Delivered to your inbox monthly

Enter your first name and email to subscribe to the
Aline Ayoub HR Insider Email Series!


Do you qualify for a complementary online HR Assessment? 

Enter your first name and email for a complementary HR assessment.

Solve your recruitment issues, finally! Stop wasting money on bad hires. 

Enter your details to receive further information on how you can receive your Recruitment Fix It Plan for Small Business.

Register for Aline Ayoub's
Bill 148 HR Boot Camp.

Select your date and enter your details to register. We will email you further information on the webinar.  

Register for Aline Ayoub's
Bill 148 HR Boot Camp.

Select your date and enter your details to register. We will email you further information on the webinar.  

Don't let Bill 148 create risks to your growth and profitability!

Aline Ayoub provides complimentary professional assessments. If you need an action plan, she will work with you to get that in place quickly and affordably.

Take Control of your Business Culture

Don't let a bad case of company culture malaise eat away at your workplace morale and profits. 

Develop a Workplace Culture Action Plan quickly and affordably with Aline Ayoub’s guidance.