What’s In it for me, Working for You?

Blog located in Culture, Hiring & Employment posted on September 18, 2014

Organizations that are able to attract and retain top talent have a competitive advantage.
You Reputation Precedes You
In order to attract top talent, you need to know the wants and needs of your employees. Your brand has to represent you, as an employer. Are you conservative? Are you ‘out there’? Do you know what your employees would benefit from the most? Often, it’s not the salary or the benefits. It’s the work environment.
For example, many of my clients allow their employees to work from home. It highlights how much they trust them and how much the employer recognizes that there is life outside of work. It’s amazing how that perk alone can help you recruit and retain top talent!
Define Your Culture
But what makes a culture? Each culture is unique and a myriad of factors goes into creating one, but I’ve observed at least five common components of great cultures
1.  Vision: A great culture starts with a vision.
2. Values: A company’s values are the core of its culture. While a vision articulates a company’s purpose, values offer a set of guidelines on the behaviors and mindsets needed to achieve that vision.
3. Practices: Of course, values are of little importance unless they are enshrined in a business’
practices. You need to ‘what the talk’. If you say “people are our greatest asset”, you should also be ready to invest in people in visible ways.
4. People: No company can build a coherent culture without people.
5. Work environment: Whether geography, architecture or aesthetic design — the work environment impacts the values and behaviors of your employees in the workplace.

Having an attractive brand and an appealing culture, as an employer, are fundamental to attracting and retaining top talent. As an employer and business owner, you must define yourself as the employer of choice in order to have a competitive advantage.

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